CLEVIN ANTÃO

We played a prank on April’s Fool Day. The internet instantly fell for it. And we laughed our way to the Effies.

How a campaign that was driven by data steered us towards the Effies.

No rehearsed scripts. No retakes. Just five influencers and one live dinner. We took a blind leap of faith that worked in our favour.

It's always nice when you write for a café from thousands of miles away. It's even nicer when your words appear on murals, napkins, and on every coffee drinker's Instagram in that country. Cosmitto Coffee is now travelling to new locations across Tunisia and the globe. I'm humbled that my words are still their favourite takeaway.

Photos by Instagram followers.

As a family restaurant, McDonald's wanted to create more opportunities for families to spend time with each other. After tackling work-life balance in our first campaign, (Family Time Forever - now a successful global platform) we decided to encourage parents to spend less time on their phones and emails, and more time with their children. 

Even the stationery for this lesser-known author told a story. The design opened up discussions on promising projects while won us some shiny metal.

The Happy Alarm wakes you up with your favourite song, video, message or voice. When you do wake up it drops a voucher on your mobile that can be redeemed for a delicious breakfast item.

'Breakfast in bed' mode lets you pre-order your breakfast at night to be delivered to your door at your desired wake-up time.

We often have our strong 'diet' moments. But mostly, we just have our weaknesses. Thankfully, Special K has new variants to balance it out. 

Apologies to the people on the street. We were simply sticking to our brief of promoting Saridon as the ultimate cure for headaches. The work won the first-ever Promo and Activation finalist at Cannes. (Hence, the award case film is not as souped as the one you see nowadays.)

I've often wondered why risk picking a wrong gift when you can pick gift vouchers? I'm glad a client gave me the chance to put my thoughts on paper with this brief. 

We started chasing success

and forgot how to chase sunsets.

We stopped filling our lives with excitement

and started filling boring timesheets.

We left pursuing different routes

and settled for the same routine.

We picked slowing down

over the rush of a thrill.

We chose a life of stillness

instead of a life of adventure.

It may have been years ago.

But it’s never too late to get it all back.

In our most recent campaign, we focussed on the biggest obstacle of Family Time which was time itself. 

Ganesh Utsav (the elephant-headed god festival) is the noisiest and most chaotic festival in Mumbai. It's also the most loved. This 3 ad campaign was written for The Times Of India to celebrate the tolerant Mumbai spirit with its readers.  

We all have a bucket list we’ve forgotten about it. So what if colour became our beautiful reminder?

The Leela run a beautiful bouquet of hotels, palaces and resorts across India. I only wish I spent as much time living in them as much as writing about them. 

Everyone knows that diamonds don't go on sale often. This ad, released during the last few days of the 'Diamond Season' was a subtle reminder to the few who may have forgotten about it.

A concept hotel like no other that lets you create your experience from scratch. Just like this website was written. If you want to browse through the entire website or want to book a stay, visit www.form-hotel.com.

Two print ads for the 2011 Camaro Convertible that promised a fun ride. And a brand showcase of GMC to re-establish its positioning, subtly yet powerfully.