Freelancer, Worldwide

Senior Freelance English Copywriter + UX Writer |
July 2015 – Now 

Clients: Jotun, Aptoide and Western Union (Global).

Copywriter, UX writer, and content strategist for agencies and brands across borders.

Publicis ME, Dubai

Senior Creative Lead | August 2018 – April 2019

Clients: Nestlé (Maggi and Nescafé) & FCA (RAM, Jeep, Dodge, Fiat, Alfa Romeo, and Chrysler).

Won a few Effies and the social media pitch for Nescafé.

Leo Burnett, Dubai

Lead English Copywriter | July 2009 – June 2015

Clients: McDonald’s, GMC, Chevrolet, National Geographic Channel, Fox Movies, Friesland Campina, Philip Morris, Abu Dhabi Islamic Bank, Du, and Kiri.
Won pitches for Qtel Telecomm, McDonald's (MENA), GMC (MENA), Jumeirah Group (Hotels & Resorts), Aldar Group (Real Estate), California Gardens (Canned Foods).

Bates 141, Mumbai

Copy Supervisor | June 2008 – June 2009

Clients: Fiat Motors, The Leela Hotels, ICICI Bank, Virgin Mobile, and TATA AIG.

Created pitch-winning work for Tiger Beer and Bombay Times.

JWT, Mumbai

Senior Copywriter | August 2006 – June 2008

Clients: Saridon, DTC, and The Times of India.

Created pitch-winning work for UTI Bank and nationwide campaigns for Hindustan Petroleum, SBI Bank, Goodknight (Repellents), and DTC.

Ambience Publicis, Mumbai

Junior Copywriter | June 2004 – July 2006

Clients: Lakme (Cosmetics), P&G, Westside (Retail Store), and Nerolac Paints.

Pitch wins include ICICI Bank NRI Services, Reliance IndiaMobile & Infocomm, Club Mahindra, Antiquity Blue Whiskey, and UTI Bank.

Cannes Lions: 2 x Finalist

One Show: 1 x Merit

Promax BDA: 1 x Gold

Dubai Lynx: 1 x Gold (Young Lynx), 2 x Silver, 5 x Bronze, 
15 x Shortlist

Spikes Asia: 1 x Bronze

MENA Effies: 1 x Silver, 1 x Bronze, 6 x Shortlist

MENA Cristal: 4 x Gold, 3 x Silver, 2 x Bronze

The Work: 1 x In Book

Outdoor Advertising Awards: 2 x Silver

Work featured in: Communicate, Campaign Magazine, Forbes, Fox News, Adforum and others.